Discovery & Audit
A structured onboarding session to map your existing digital footprint, identify gaps and opportunities, and align on objectives. We also conduct a competitive positioning audit across your category, looking at how peer firms present themselves and where the credible white space sits.
The output is a written brief that captures the firm's positioning, the audiences it needs to reach, the compliance perimeter, and the metrics that will define success. Nothing is built until this document is signed off.
- Digital footprint audit (web, social, CRM, analytics)
- Competitive positioning review across your category
- Stakeholder interviews with the principals and IR / editorial leads
- A written engagement brief, signed off before stage 02